Increasingly in UK advertising, men are depicted as feckless and infantile. This has been the case for some years, as men play the fool to the women. Recently I have come across a few adverts that extend that subjugation, placing the children ahead of their father. Only the family pet remains to supersede the men, and they are often on par with men.
Perhaps this is only permissible because men are so confident in their status. Perhaps it is an over compensation in the movement to promote the cause of those perceived to be marginalised in the past. Unfortunately, whatever the reason, men are marginalised in this trend and consequently offer negative role models to boys. If our boys continue to be immature into adulthood, are these role models partly to blame?
Marginalising Men
Increasingly in UK advertising, men are depicted as feckless and infantile. This has been the case for some years, as men play the fool to the women. Recently I have come across a few adverts that extend that subjugation, placing the children ahead of their father. Only the family pet remains to supersede the men, and they are often on par with men.
Perhaps this is only permissible because men are so confident in their status. Perhaps it is an over compensation in the movement to promote the cause of those perceived to be marginalised in the past. Unfortunately, whatever the reason, men are marginalised in this trend and consequently offer negative role models to boys. If our boys continue to be immature into adulthood, are these role models partly to blame?